A Piece of Pie’s Emotionality Framework: what is it?And how can it help pharmaceutical companies tackling the omnichannel transition?Jun 23, 2021Jun 23, 2021
Ethnography and design enables us to rethink the future of pharma.Technological innovation will be an undeniable part of future healthcare, but what else awaits us and how can pharma companies prepare for…Jun 15, 2021Jun 15, 2021
How to effectively connect with HCPs in the hybrid eraFour actionable insights for a successful engagement strategyJun 8, 2021Jun 8, 2021
To connect with HCPs, get to know the person behind the robeHow to leverage the human sciences to design a successful engagement modelMay 6, 2021May 6, 2021
Is the ROI the right measure of the impact of patient-centric initiatives?Using new performance measures can unlock patient-centricity’s full potential and have more and better patient engagement initiatives.Apr 14, 2021Apr 14, 2021
New individualism in ChinaHow are economic and cultural changes shaping the new generations of Chinese consumers?Feb 24, 2021Feb 24, 2021