A Piece of Pie – Medium

A Piece of Pie

A Piece of Pie’s Emotionality Framework: what is it?

And how can it help pharmaceutical companies tackling the omnichannel transition?

7 min readJun 23, 2021

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A Piece of Pie’s Emotionality Framework: what is it?

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A Piece of Pie

Ethnography and design enables us to rethink the future of pharma.

Technological innovation will be an undeniable part of future healthcare, but what else awaits us and how can pharma companies prepare for…

5 min readJun 15, 2021

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Ethnography and design enables us to rethink the future of pharma.

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A Piece of Pie

How to effectively connect with HCPs in the hybrid era

Four actionable insights for a successful engagement strategy

4 min readJun 8, 2021

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How to effectively connect with HCPs in the hybrid era

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A Piece of Pie

Who are today’s luxury consumers?

The perception of exclusivity is shifting.

5 min readMay 28, 2021

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Who are today’s luxury consumers?

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A Piece of Pie

To connect with HCPs, get to know the person behind the robe

How to leverage the human sciences to design a successful engagement model

4 min readMay 6, 2021

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To connect with HCPs, get to know the person behind the robe

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A Piece of Pie

Is the ROI the right measure of the impact of patient-centric initiatives?

Using new performance measures can unlock patient-centricity’s full potential and have more and better patient engagement initiatives.

6 min readApr 14, 2021

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Is the ROI the right measure of the impact of patient-centric initiatives?

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A Piece of Pie

Design for (and with) women

What the pandemic has taught us

5 min readMar 8, 2021

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Design for (and with) women

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A Piece of Pie

From volume to value

What we are learning in the automobile industry

4 min readMar 3, 2021

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From volume to value

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A Piece of Pie

New individualism in China

How are economic and cultural changes shaping the new generations of Chinese consumers?

6 min readFeb 24, 2021

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New individualism in China

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A Piece of Pie

How is “empathy” changing the pharma industry forever?

Lessons from COVID

4 min readFeb 16, 2021

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How is “empathy” changing the pharma industry forever?

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A Piece of Pie

A Piece of Pie

Global consultancy that brings meaningful impact through our unique business anthropology and emotionality approach. piecepie.com

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