Technological innovation will be an undeniable part of future healthcare, but what else awaits us and how can pharma companies prepare for this? — By Juliana Saldarriaga — Innovation Manager at A Piece of Pie What the future holds for healthcare is a question that concerns a handful of actors, including doctors, healthcare institutions, patient organizations, medical schools, and pharma companies. It is also a question that has arguably become more relevant due to…

Four actionable insights for a successful engagement strategy — By Matilde Cini — Researcher at A Piece of Pie The pandemic has disrupted traditional engagement models and has forced pharmaceutical companies to turn omnichannel wishful thinking into actions, in a matter of months. Many have indeed hastily acted, which has resulted in: A precipitous blind faith in data, lack…

The perception of exclusivity is shifting. — By Marta Lobato — Senior Researcher at A Piece of Pie The first time we were briefed to research “exclusive inclusivity” for a prestigious, global Executive Education School we were puzzled. There was a suspicion that a shift in societal values could be diverting individuals with the means to enjoy…

How to leverage the human sciences to design a successful engagement model — By Matilde Cini — Researcher at A Piece of Pie Data versus emotions Pharmaceutical companies may know the age, sex, geolocation, digital behavior, and outspoken treatment preferences of physicians. But despite having all these data, they’re still just scratching the surface of who doctors really are and why they behave…

Using new performance measures can unlock patient-centricity’s full potential and have more and better patient engagement initiatives. — By Selene Camargo Correa, PhD — Senior Consultant at A Piece of Pie Medicine is for the patient… The profits follow. George Merck, 1952 What is the epitome of patient centricity nowadays? For many the answer is clear: personalized medicine. And it is not difficult to figure out why. In…

What the pandemic has taught us — By Juliana Saldarriaga — Innovation Manager at A Piece of Pie Luz, a Colombian woman I recently interviewed for an ethnographic study, contracted COVID-19 in December 2020. She tells me it was a mild case, which sounds like a relief, but not really when she starts describing her current situation…

What we are learning in the automobile industry — By Marta Lobato — Senior Researcher at A Piece of Pie The first car I ever drove was a third-hand Seat Ibiza that my mum had bought to drive to work in the villages in Northern Spain. I was 18, and the first girl from my friend group to get…

How are economic and cultural changes shaping the new generations of Chinese consumers? — By Matilde Cini — Researcher at A Piece of Pie In 2010, Ma Nuo, a contestant on the popular Chinese dating TV show Fei Cheng Wu Rao (If You Are the One) was asked by a suitor if she would “ride a bicycle with him” on a date. She replied…

Lessons from COVID — By Raül Rubio — Senior Business Innovation Consultant en A Piece of Pie Although quite a buzzword, empathy is the skill of the future. It means understanding the needs of employees and customers, putting yourself in their shoes, and spending time with them. For any company, in any sector, these…